Noventa Prime Sourcing Request a quote
01 — Why choose us Africa · Middle East · Global

Why choose us as your sourcing partners?

Procurement,
precisely delivered.

Noventa Prime Sourcing procures promotional goods and raw materials for the world's largest consumer brands operating across Africa and the Middle East. High visibility on every shipment, disciplined pricing, and on-time delivery — so buyers always get what they need, when they need it.

02 — Brands we've sourced for

Eleven brands.
One supply partner.

A representative cross-section of the FMCG, spirits, and foods portfolios we source and deliver for across African and Middle Eastern markets.

FMCG Colgate
Palmolive
FMCG Kellogg's
Foods Indomie
Spirits Guinness
Spirits Smirnoff
Spirits Johnnie Walker
Spirits Casamigos
Spirits Don Julio
Spirits The Singleton
Beverages Malta
Foods Power Oil
Your brand

Scroll to the bottom of the page to see the brand marks in motion.

03 — What we do

Two disciplines.
One supply line.

Sourcing across FMCG and spirits categories requires two very different muscles. We run both under one operations team, so every programme benefits from shared logistics, compliance, and buyer relationships.

01 Promotional

Promotional goods for brand activations

From trade-visibility kits and POSM to consumer-facing merchandise: spirits glassware, branded apparel, trade tools, and gift-with-purchase programmes — produced at the price points African route-to-market realities demand, without cutting corners on quality.

  • POSM, shelf-talkers, bar runners, co-branded glassware
  • Trade-visibility kits for distributors and wholesalers
  • Consumer premiums, GWP, loyalty & activation merch
  • Uniforms, event kits, limited-edition packaging
02 Raw materials

Raw material sourcing for production

Feedstock, packaging inputs, and ingredient-grade commodities delivered into African manufacturing hubs. We carry price intelligence, specification control, and customs know-how so your production calendars hold.

  • Packaging substrates, cartons, caps, closures, labels
  • Edible oils, flour, starches & food ingredients
  • Chemical inputs for home & personal-care lines
  • Spec-matched alternates with audited suppliers
04 — The Noventa standard

Three things we refuse
to compromise on.

Every programme is evaluated against the same three questions before we accept it, and against the same three questions when we close it out.

I.

High visibility

You see every purchase order, every production stage, every shipping lane, every landed cost. No opaque markups; no "trust us" reporting. The brief, the line-item price, and the arrival date are visible to you from day one.

II.

Low, defensible pricing

Disciplined RFQs across vetted supplier panels. We price to win the tender and hold it through delivery — no renegotiation dance, no surprise surcharges once the PO is signed.

III.

On-time delivery

Committed lead times, tracked milestones, and a freight team that knows the continent. We plan for port queues, customs holds, and inland haulage so your buyers and distributors aren't the ones absorbing the delay.

05 — Coverage

Built for the realities of African & Middle Eastern trade lanes.

22+
Markets served

Nigeria, Ghana, Kenya, South Africa, UAE, Saudi Arabia & beyond.

11
Global brands served

Across FMCG, spirits & foods.

98%
On-time delivery

Measured against committed arrival dates.

24/7
Shipment visibility

Every SKU, every milestone, in writing.

"When a brand activation fails, it's almost never a creative problem. It's a sourcing problem."

— House view
06 — Start a brief

Let's chart a course for your next programme.

Whether it's a continent-wide POSM rollout, a spirits GWP for Q4, or a steady-state raw material contract — send us the brief and we'll come back with a costed plan within five business days.

07 — In good company